The marketing strategy can be traced to a book by the same name, which was published in 2005. Do not compete.” The color blue signifies the vast ocean with no one around.Īwareness about the blue ocean strategy is slowly increasing, as the concept is being adopted by new businesses. The blue ocean strategy revolves around operating without competitors, and although it appears to be one, it is no monopoly. The blue ocean strategy is the opposite, and focuses on treading uncharted territory as far as your business is concerned. Trying to grow in a highly competitive atmosphere (which is what the red ocean strategy is all about) may not always be beneficial. The blue ocean strategy is a distinct approach that focuses on shifting from competing to creating new openings. Working on some new idea or strategy is not only exciting and thrilling, but it can also be gainful if you follow proper guides or templates. Treading the beaten path need not always lead to success. The blue ocean strategy is an unconventional business model, which helps companies in non-competitive environments.
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